: How to present logo concepts to a client using Indesign I'm an amateur graphic designer, however I do know the importance of presentation in any product or service. I was wondering if there

@Sent7350415

Just as @DA01 mentioned in his comment, there is no common way to present a logo.

However, here are the most common approaches I've met:


A logo is simply centred on a sheet of paper.
A logo is centred over a white-to-light grey radial gradient which does not bring the background far from white but helps to draw a little bit more focus to the logo.
The sheet of paper can be framed or sometimes even filled with a derivative pattern (if your client has ordered a pattern, of course).
Apart from that, a logo can be presented together with its possible applications (again, if such work has been agreed upon) - to help client's visual imagination which sometimes can suffer.


Having said that, there is still a need to be aware of the potential issues related to presenting the part of work you haven't been committed to do.

Additionally, if you are presenting several variants of a logo, it's a good practice to number or even name them to help further identification.

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