: Does editing a Wordpress Theme from scratch affect SEO? I'm a web designer and I'd like to make a custom wordpress theme for my upcoming blog. The template is already made in photoshop but

@Pierce454

sorry but "editing" and "from scratch" don't go together in my vocabulary. Either you design a theme "from scratch" or you edit an existing one.

And yes: depending on how you look at it, the theme matters a lot since it's the template where content and html meet – so all H-Tags and Alt-Tags and even the order, how content is loaded is defined here.

My recommendation: edit an existing theme (of course!) but not 'from scratch'

Vote Up Vote Down

@Martha676

Wordpress is seo friendly CMS and most popular due to ease of use and seo friendly nature.

Creating a template is good idea to re-design site. If template is written properly with wordpress norms and guidelines, then it will be seo friendly.

I recommend when designing theme for wordpress, follow strict guidelines and also use all the elements required to do OnPage SEO. Proper use of HTML tags and attributes such as heading tags, alt attributes is necessary.

Vote Up Vote Down

@Ann8826881

Here it is in a nutshell.
First you'd need to save your PSD template as web images and HTML.
Rename the HTML files to PHP files.
Match the PHP files to the names of WordPress template files (header, footer, index, etc).
Insert the WordPress specific PHP code into those files.

Since you don't know WordPress, best start at codex.wordpress.org/Theme_Development
As for SEO, most free and many premium templates I've seen have optimization issues, most common is misuse of header tags on each page.

The Home or Front Page should have the site title & description as H1 and H2 tags. Posts listed on the Home or Front Page should use the H3 tag and sidebar titles should use the H4 tag (WordPress uses H2 by default so you have to specify this in functions.php).

Posts and Pages should have the post/page title as the h1 tag, not the site title.

There's quite a bit into writing a proper WordPress theme that is SEO optimized, so doing it your first time by yourself is going to take awhile... :( Maybe I should do a tutorial.

Vote Up Vote Down

@Lee4591628

A theme is simply a pile of code. It’s just a recipe to pull together the content for a web page. Whether it is SEO capable or not is not a factor of whether the theme is custom or not. That concept is meaningless. What is meaningful is your knowledge of how to code in HTML, your understanding of SEO best practices and how you apply that to your theme.

Now if you are still unsure, you might honestly be in over your head already. That’s okay. If that is the case—and heck, even if it is not the case—and you still want to go ahead with this plan I would suggest that instead of coding a theme 100% from scratch, that you simply take an existing theme—such as one of the themes already built into WordPress—copy it and basically deconstruct it, hack it & reconstruct it to suit your needs.

It might seem like a daunting task, but it’s my preference to not really “reinvent the wheel” when dealing with coding as much as look at other “wheels” others have made to see what I need to do to create my own variant “wheel.”

Vote Up Vote Down

@Sarah324

The theme, per sé, does not matter for SEO as themes are not a ranking factor nor a concept that search engines care about. So choosing an existing theme, editing an existing theme, or creating one from scratch really have no meaning here.

HTML/semantic markup is a ranking factor so making sure you optimize that code is important so how well you write/structure your code will potentially affect your rankings. It's too broad of a topic to cover here but it is covered well enough in this question to get you started.

Vote Up Vote Down