: How to track Campaigns in Google Analytics without using UTM parameters? Showing UTMs when linking from one site you own to another is kind of like wearing open-toed shoes at work: it's unseemly

@Becky754

@Stephen Ostermiller 's answer is correct. If I could suggest something that might make things a little easier. Using Google Tag Manager you can automate the process and it will also give you more flexibility. Check out this article on UTM Campaign Parameters from LunaMetrics. This will save you a lot of time.

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@BetL925

It can't be done in the Google Analytics admin panel, but it can be done programmatically by your server.

You can put some extra JavaScript in your snippet to send Analytics the full campaign info based on your shortened form. Here is how it might look if you use PHP with Universal analytics:

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
<?php if($_SERVER['QUERY_STRING'] == "=xyz"){ ?>
ga('set',{
campaignName:'social-explosion',
campaignSource:'sitex.com',
campaignMedium:'social',
campaignKeyword:'blue widgets',
campaignContent:'320x480 ad'
});
<?php } ?>
ga('create'...
ga('send', 'pageview'...


Documentation:


set method
campaignName field
campaignSource field
campaignMedium field
campaignKeyword field
campaignContent field

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