: How to track demographic info of child (under 18 years old) website users? I'm used to using Google Analytics and Hitwise to get demographic info (particularly age) of a websites' users. Neither
I'm used to using Google Analytics and Hitwise to get demographic info (particularly age) of a websites' users. Neither of these track users under 18. I know it's unlikely for a range of reasons, but are there any tools that do? Even to get a sense of the overall proportion of users who may be under 18 would be useful.
Failing that, what techniques would you recommend for getting a rough guide to the trajectory of child visitor numbers? I'm currently looking at upstream traffic in Hitwise, and tracking % of of users who've also visited key sites aimed at children. Vague I know, but better than nothing.
Ideally, I'd introduce user accounts, mailing list signup or another method of data capture to collect this info first hand, but before I do that...
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I am not aware of any mainstream tracking platforms that will track minors. The only few solutions I could think of are:
1) Make users sign up for something and ask for their age. Something Like a user profile.
2) Do surveys on your site that ask that question. You can do a standard survey or you can do something like pop-up lightboxes with a question.
Be aware that there are A LOT of laws that prevent you from gathering info on minors. Laws such as Children’s Privacy Policy (COPPA) - www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule
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