: SEO URL, Category vs Location Priority We are building a website for listing out brand information. As a reference it is comparable to yelp.com. Basically a brand will belong to a category and

@Sims2060225

You can choose any URL structure, thereby making sure that they are clean enough to understand. Personally, I would prefer location first because i would be knowing the location where i am going and then the restaurants and i have checked many of your competitors are also using the same structure.

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@Jamie184

Search engines will rank the keyword nearest to the domain as the most important, and the keyword nearest to the domain should be the one that's most important to the user. As such, given you're saying in theory you're comparable to Yelp, then my position is that location should be first.

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@Sue5673885

In your case, it does not matter which order you choose regarding SEO. To make indexation more efficient, don't forget to include the location in your title meta tag. It helps.

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@Eichhorn148

If you are looking at structures like this it is really a case of which type of taxonomy works best for you.

I would usually default to putting the L2 (category) landing page as the first part of the structure. So if you have a "Restaurants" page go from /restaurants/location/; if you have a "New York" page then go /new-york/restaurant/.

If you have both then choose as the first level the aspect of the URL that you expect your visitors to start from. In your case as you are building a geographical first site (you expect your visitors to say 'Given that I am in New York tonight I need a restaurant') I would expect that your best choice would be:


/new-york/restaurant/italian/
etc.

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@Tiffany637

I don't think there is necessarily a right or wrong answer here, but thinking about it logically, if i'm looking for a restaurant, I would most likely be looking for one within a certain local area.

So with that in mind, I'd say example.com/new-york/restaurants/abc-restaurant would be the most logical and user friendly approach.

You might want to check out some other similar popular sites, so how they are doing it.

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