: Is "login", "log in" or "log-in" better for search engine optimization? What is the best way to phrase login for users? Is there a way to allow for the spelling of all 3 in log in link?

@Caterina187

You can use log-in or login for to better seo friendly url. if you have keyword like digital marketing forum and if you want to place it on url means you can use:
digital-marketing-forum and this is the perfect seo friendly url for any domain.

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@BetL925

It doesn't matter which you use for search engines because users are not likely to be searching for them. The keywords that matter most on your website are the ones about your subject matter. The words that are used on most sites aren't going to bring in additional traffic.

Even if users did search for how to log in to your site, Google would likely be able to get the user to the right place no matter which you chose for your site. Google is not as literal as it used to be and suggests pages based on synonyms.

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