: Why is a local ip address the largest referrer in Google Analytics? after 2 weeks of running Google Analytics on a site I see most of the traffic is coming from this IP address: 192.168.110.1

after 2 weeks of running Google Analytics on a site I see most of the traffic is coming from this IP address: 192.168.110.1

I've added a filter to exclude it now, but why is it there and could it be a valid referrer?

Edit to explain my question more clearly:

I'm wondering why there is an ip address in my clients Google
Analytics
How is it referring so much traffic?
Have I set something up wrong? if so how can I fix it?

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@Eichhorn148

I think your client has an internal internet application running on their internal IP address of 192.168.110.1. They use that application all the time and it has a link to their website.

If that is indeed the case, then Google Analytics would pick up on it. (Why shouldn't it?)

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: Why is a local ip address the largest referrer in Google Analytics? after 2 weeks of running Google Analytics on a site I see most of the traffic is coming from this IP address: 192.168.110.1

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