: What do the different parameters in an Amazon Associates (affiliates) URL do? (Why use the Associates interface?) I know it's possible to turn any Amazon link into an affiliate link simply by

Posted in: #Affiliate #Amazon #Links #Parameters

I know it's possible to turn any Amazon link into an affiliate link simply by appending your Associates tracking ID to the end of the Amazon URL, so this:

amazon.com/gp/product/B002RPCOH8/

becomes this:

amazon.com/gp/product/B002RPCOH8/?tag=stackexchangetest-20

But when I use the linkbuilder tool in the Amazon Associates interface, a lot of extra bits get added, like this:

amazon.co.uk/gp/product/B002RPCOH8/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B002RPCOH8&linkCode=as2&tag=stackexchangetest-20&linkId=MHOTN4TUZRW7UNW7

What do these extra bits do? In particular, does the 'linkId' attribute affect reporting within the Amazon Associates interface?

I want to understand whether, for plain text links, I gain anything by using the Associates Interface instead of just creating links manually (like in my first example, above), which is much quicker.

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@Shakeerah822

They look to me like they are marketing tags which capture a bunch of things about presentation of the product, e.g. Which version of the web page they showed you that 'inspired' you to link the product, the "often bought with" suggestions, etc. Sort of like bucket testing: a company that big is never not bucketing. It's all grist for the data-analysis mill, and Amazon is a big player in big data.

Also some completely superfluous URL keyword stuffing, partly because they think it'll give them Google link juice on those keywords, but also to help the human distinguish which product this link goes to, among many they may be pasting into their page/post.

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@Angie530

This is because they try to authenticate the affiliate link and for link building. I suggest that you make your affiliate URL tiny by simplifying it in your Amazon admin area.

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: What do the different parameters in an Amazon Associates (affiliates) URL do? (Why use the Associates interface?) I know it's possible to turn any Amazon link into an affiliate link simply by

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