: Can GWT search impressions drop because I haven't published new articles for a while? Can GWT search impressions drop because I haven't published new articles for a while? Both my traffic and

@Dunderdale272

Impression rate of your website only increases or decreases based upon your click through rate.
Publishing a new article, url makes Google to give impressions on that newly created article/URL.

only your website's overall impression rate will increase when you submit a new article/URL. Impression rate of each page will be carried by Google based on your index position and your click through rate.

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@Sherry384

I would no bet on that! Traffic for all sites drop during certain times especially over the Christmas and New Year holidays. For example, my site traffic drops over the week end and for most major holidays. Because this time of year is shared by people of three major faiths throughout the world, I would say you are just like the rest of us.

But I would try and freshen up your site. Consistency in adding content is more important than how often you add content short of barely adding content at all. For some reason, search engines like consistency. So even a smaller blog that only posts once or twice each week can perform rather well.

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@Deb1703797

Yes. But I doubt you'll notice a rapid decline for that. Don't forget that these days a lot of people take some free days, maybe go on vacation during New Years Eve, etc. I suggest you wait a week or two.

Fresh content helps a lot, or updating old content with new information. This is because your site has new content, thus could be more appealing for regular users. Not posting new content is the opposite.

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