: Time for my website to get content updated with new content. It has been 2 months after we launched a website with original content. During the first month after the launch, we have edited

@Angie530

Basically Not only Google but any search engine love fresh/new content.

Here Fresh it does not mean that you update your pages content everyday OR add new pages everyday. But here important thing is your relevant content and popular terms.

Google does something called Query Deserved Freshness

If there’s a search that is suddenly become very popular than its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

If you’ve got the right content, on the right topic when QDF hits, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shuffled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has worn off.

So you can take advantage of this freshness boost by adding relevant content that matches the real-time pulse of their industry.

For ex : it is like "storm". where there is big "storm" at any specific place at that time most people search about that and that becomes popular search. So news sites display that news and get more traffic as that is breaking news and popular search in specific time.

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@Lengel546

Regular content updates show search engines that the site is active and since an active site is more likely to be relevant for visitors than an inactive one, the page ranks higher. Regular content updates therefore are great for your site.

The best time to update is whenever there is something to update. Preferably, this would be once or twice a week, but this will have to depend on how much is actually happening to write about. A simple way of doing this is to add a blog or a news feed to your site. That way you have a channel for continuously adding new material to the site. It also has the benefit of showing your customers that things are happening IRL which helps boost credibility.

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