: Google Analytics does not report any keywords with fewer than 5 impressions I am a webmaster for six websites. I have connected all 5 websites with Google Analytics and Google Webmaster Tools.

@Barnes591

dont use this information in Google Webmaster Tools. It isn't going to give you accurate numbers. Just use it as an indication of what Google finds you relevant for.

To answer your question, think of this as resource management. They aren't going to report the long tail of keywords that they measure at 1 impression.

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@Megan663

This data comes from Google Webmaster Tools. I see the same problem when I view the data through Google Analytics: Nothing is reported having fewer than five impressions.

When I look at the data in Google Webmaster Tools directly, I do see items with fewer than five impressions or clicks:



When I look at the "same" data in Google Analytics, I see that small numbers of clicks and impressions have been changed to "5":



Google Analytics is making your data less accurate in this case. Use Google Webmaster Tools directly instead.

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