: Is it possible to track an event without increasing sessions? We recently added some tracking to our email templates to fire an email -> open event when an email is viewed. This looked like
We recently added some tracking to our email templates to fire an email -> open event when an email is viewed.
This looked like it was working very nicely but we've subsequently realised that it also increased the overall session count. Arguably this makes sense, but is there any way to track an event without increasing sessions?
We would ideally like to track email openings without counting them as sessions on our website. If it's not possible, we're going to have to back it out and implement this ourselves.
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We've just found out that using of parameter ni=1 in your link helps to not invoke session start.
See developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ni
You can use img tag in email body. I'm not sure only about increasing overall session count if you will pin this to you site UA ID, but if it will you can easily create new ID for this events.
Here you have more complex informations: dyn.com/blog/tracking-email-opens-via-google-analytics/
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