: Why do certain Google+ profiles display in the right hand sidebar of the Google search results page for certain keywords? I manage a number of sites for businesses and noticed that one companies

@Sent6035632

First, get linked and verified with Google webmaster tools then set your target audience locality (country based). You may wanna link to your Google analytics and adwords up too.

If you have a physical location then you should sign up and verify your realm using Google places for business. This will give you a Google+ page that is more or less like a profile for your business. If you don't have a location, use a normal G+ profile/page/uhhh.

Next step is associating your desired G+ entity with your site as a publisher. This page here states that you should use a simple link in the following format:

<a href="https://plus.google.com/{+PageId}" rel="publisher"></a>

Now you should use schema organization markup to tell Google about your realm. Include the relevant stuff in your organization markup...name, logo, url, contactPoint, etc. Those will help fire that sidebar, but you should reiterate your publisher too using sameAs to get the cake. If it is not clear from the organization examples, this page here lays out how to go about doing that. Here is the example from that Google example page (you should include more fields):

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Organization",
"name" : "Your Organization Name",
"url" : "http://www.your-site.com",
"sameAs" : [ "http://www.facebook.com/your-profile",
"http://www.twitter.com/yourProfile",
"http://plus.google.com/{+PageId}"]
}
</script>

Vote Up Vote Down