: Google Webmaster Tools indicates "Links to Your Site" Dropped 91% after some site changes Today I noticed that "Links To Your Site" in Google Webmaster Tools dropped from 2130 to 23, and from

@Ann8826881

Providing that only the protocol changed for your URLs, it's most likely number: 3. Introduced HTTPS and forced it to all my URLS

When you change the protocol (e.g., HTTP -> HTTPS), the URL changes, and links from other sites will still have the HTTP version of your URLs.

If you're properly redirecting HTTP to HTTPS using a 301 redirect, then it will take some time for Google to recrawl backlinks to your site and be redirected to the new HTTPS version of the URLs.

As indicated here by Google, be sure to test that all HTTP links are properly redirected and reachable under HTTPS.

You'll also want to make sure your robots.txt reflects these changes so it's not inadvertently disallowing any HTTPS URLs, as indicated here.

As covered here by Google, you should try to update incoming links wherever possible, such as:



External links: Try to contact the sites in the saved list of sites linking to your current content, asking them to update their links to
your new site.
Profile links such as from Google+, Facebook, Twitter, and LinkedIn.
Ad campaigns to point to the new landing pages.



For internal links, you'll want to make sure you update links within your site (e.g., navigational links) to reflect these URL changes. Also be sure to update your sitemap to reflect them as well.

(Note that you do not need to submit a Change of Address in Google Webmaster Tools for protocol changes.)

Last but not least, it's wise to make sure you're not mixing content in your pages (e.g., all links on the page are either HTTPS or relative), so that visitors will not be getting SSL security errors.

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