: SEO: Integrating keywords with domain names I have some questions regarding SEO and the best use of keywords in conjunction with corresponding domain names, and I thought it'd be best to pose
I have some questions regarding SEO and the best use of keywords in conjunction with corresponding domain names, and I thought it'd be best to pose the questions in the form of an example: Let's say I have a company called "Nick's Winery" with the domain "nicks-winery.com." I have a new product I'm launching that I've named "Rocket Red," the primary landing page for which is "nicks-winery.com/rocket-red." I want to optimize my search results for the keyword "rocket red,"-- thus, if one searches the term "rocket red," the Nick's Winery site would ideally show at the very top of the results page-- and in addition to providing a good deal of information on the actual product page, it's prominently referenced at the top of my homepage at nicks-winery.com. I've gone ahead and purchased the domain names "rocketred.com," "rocket-red.com," "rocketredwine.com," etc. and I have pointed them all to the primary Rocket Red page at "nicks-winery.com/rocket-red"-- thus, no duplicate content, just the one primary product page.
My question is as follows-- what further steps can I take to optimize for this keyword with respect to the domain names? Should I explicitly add all the domains I've purchased-- with both www and non-www variants-- into Google webmaster tools, and submit them to be indexed, even though they all point to the primary landing page within the "nicks-winery" domain? Is this even necessary? Should I even be pointing all the brand-name domains to that page in the first place, or would it be optimal to take a different approach? Should these keyword-specific domains in fact be pointed to just the "nicks-winery.com" instead of the specific product page?
Thanks for any insight here.
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Oh Lord you are wasting your time and money!
Keyword domain names do not count for much and will give you nothing more than a big bill at the end of the year.
Keyword matches do happen only in the very narrowest of circumstances for sites that have content and rank on their own. Purchasing multiple domains for the purpose of gaining an advantage does not work. Having multiple domain names for rank does not work. It is an old black-hat trick that was very very short lived when Google discovered the foolishness of it's theory (exact match keyword domains) and pulled it quickly. Unfortunately, we see this come up often even 2 years after Google pulling the plug.
You are always far better off creating one well optimized site and ranking for the things you should rank for.
There are no tricks, buttons, levers, magic incarnations, mystical potions, enchantments, and no even Bloody Mary cannot help you get better SEO.
There are too many people willing to spend money on useless domain names and too many people willing to take your money. Worse yet, there are the middle men that make you feel like you are doing the right thing for their own piece of the pie. Forget the non-sense and go straight for the one domain name and do damned good work and get your prize the old fashioned way- work for it. Stop fiddling about with silliness and get busy.
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