: How can I use a competitor's domain that I purchased? I have a company website for our Internet agency for over 5 years. It holds blog posts, content pages, and our portfolio mainly. One of

@Tiffany637

I changed the DNS so it's the same as my website


Does this mean your website is now displaying on their domain? If so undo this ASAP, as this will create a duplicate of your site, which could have na adverse effect on your sites ranking.

You should 301 redirect their domain to your domain. Where possible redirect pages on their site to relevant pages on your site, or to the nearest relevant page.
competitors-example.com/prices.html

301 redirects to
example.com/our-prices.html

If no relevant page exists, 301 redirect the page to the home page.

Before doing this though, I would investigate their back links to make sure there are no potentiality bad bad links present, as they could pass over to your domain and cause issues. As well as your own common sense, there are tools on the market to help identify bad badlinks.

You could then do a link disavow in Google Webmaster Tools, on your domain to exclude any such backlinks.

Doing all of the above will pass over most of the SEO authority to your site and will also make sure people land on your site when accessing the old domain.

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