: How to filter traffic from Google Maps/local searches in Google Analytics Can you filter in Google Analytics the traffic that originates from the local searches as seen in the image below?

@Looi9037786

You can add UTM parameters for Google Analytics into your website URLs in Google My Business.

To help you get there, using the campaign tags you can use the Store name or ID to filter your traffic in Google Analytics from Maps Results.

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@Hamaas447

About 6 months ago, I was looking into this and I used a tool to record HTTP headers and realized that visits from local listings on Google (at least if the 'visit website' link for a business in a SERP is clicked) do not send referrer data.

One place that you can see that data is in AdWords under the 'Dimensions' tab.

I almost always link AdWords to Analytics & Webmaster Tools so I'm not completely certain if that report is available if the accounts aren't linked.

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