: Google analytics accuracy -- Why am I seeing my real time activity but not that activity in other reporting? I have just started using google analytics on my website. When I look at the real

@Welton855

There is a reporting delay of 24hrs in the main reporting section. Real-time is as accurate as possible, but should only be used as informational.

Also, consider making two views on your account. One should be titled 'Raw Data' and not contain any filters. The second view should be a filtered version that excludes your own IP from traffic reports.

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@Angie530

We have found that GA is not accurate up to about 48 hours after the event. So, if you want accurate stats for 30th March, check on the 1st of April.

If you look at really granular information it can even change within that period so don't rely on it being 100% accurate until after it has "settled".

Also, a good idea to filter out your IP so that you don't get false information.

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