: How can a site work around common words on the company name disrupting SEO? We have a site for a client called "New Start New Jersey" Whenever someone searches for exactly that search phrase
We have a site for a client called "New Start New Jersey"
Whenever someone searches for exactly that search phrase on Google and other search engines, the site does not come up on the first few pages.
Searching for "Start New Jersey", or even "Start Jersey" returns the desired results.
It looks like the word "new" appearing multiple times in the title of the site causes some sort of confusion.
Is there any way by using metadata to improve the search results when someone searches exactly by the company name?
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Google+ pages certainly helps if its a new domain, also get on Bing places if your not on there already, tweet and post a bit and im sure within a few weeks you should start appearing for the full search term.
Maybe rename your about page called nsnj.com/new-start-new-jersey and put in a rewrite from the existing URL to the new-start-new-jersey page.
Maybe also adding NAP schema to your footers more info--> www.localvisibilitysystem.com/2014/03/10/10-guidelines-for-putting-nap-info-on-your-site-for-local-seo/
When taking a look at a few backlink tools I noticed there aren't too many with anchor text which mention the full name "New Start New Jersey". Start by getting a Google Business profile up to show up in Google Maps and Google+, a Yelp profile, and anywhere else you can create structured data which points back to your site and references the full name.
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