Mobile app version of vmapp.org
Login or Join
Dunderdale272

: Stop google from replacing pipes with colons? It was brought to my attention that one of the websites our company manages is not showing up correctly. The title tag on the page and company

@Dunderdale272

Posted in: #Google #GoogleSearch #Title

It was brought to my attention that one of the websites our company manages is not showing up correctly. The title tag on the page and company name contains pipes, but google replaced one of the pipes with a colon and rearranged it.

I did a quick search and learned that google does as means to optimize the titles that they "interpret" as having brand names along with company names.

Good article about exactly what I'm referring to

Well google got our company completely wrong and it should NOT being doing this.

For example,
Company name = My | Company | Inc

Google is displaying it as: Company | Inc: My

Is it possible to stop google from doing this? I have found a lot of articles about it, but haven't been able to find one that presents a solution.

Worth noting, our actual company name is only 26 characters.

(For the record, I was not responsible for naming the company with pipes, nor am I responsible for the SEO, keyword optimization. But I have been asked to look into it)

10.02% popularity Vote Up Vote Down


Login to follow query

More posts by @Dunderdale272

2 Comments

Sorted by latest first Latest Oldest Best

 

@Jessie594

As is is clear that the pipe character holds special meaning in this situation, I would suggest using a substitute in your page title markup, such as the light vertical bar ❘ (&#10072, U+2758), or the double vertical line ‖ (&#8214, U+2016).

10% popularity Vote Up Vote Down


 

@Alves908

Admittedly, this one is only a slight bit off my understanding of how Google uses branding and pipes. For example:

Americas finest widget manufacturer. | WidgetCo.com

Americas finest widget manufacturer. | Brass widgets | WidgetCo.com


Should normally yield:

WidgetCo: Americas finest widget manufacturer.

WidgetCo: Americas finest widget manufacturer. | Brass widgets


...assuming that enough branding signals are in place to recognize that WidgetCo is a brand or company name.

Your use of My | Company | Inc does not make sense to me and I am assuming that Google's branding algorithm is not understanding it. Google is seeing Company | Inc as your brand evidenced as Company | Inc:. You would be better off with *page title* | My Company Inc.

Pipes are special in that they are to signal keyword phrase groups. Normally, you would use them to signify that a keyword group is to be taken as a whole such as my Brass widgets example.

10% popularity Vote Up Vote Down


Back to top | Use Dark Theme