: Track a buyers path Google Analytics is there anyway within Google Analytics to track a buyers path to purchase. For example, for each transaction can the pages be tracked prior to the final

@Gloria169

You can set up destination goals to your purchase receipt/thankyou pages and create funnels with different steps you have your users take. For example:

Home page>
Product page>
Cart page>
Purchase confirmation/receipt (goal)

you can see your configured funnel data from the Conversions>Goals>Funnel Visualization



Goals and funnels can get pretty complex depending on your environment.
Though I found the LunaMetrics blog to be very helpful in my setup.

Your question is vague on details but this should point you in the right direction.

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@Si4351233

The Reverse Goal Path section in GA shows this information.

Conversions > Goals > Reverse Goal Path

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