: How to get the original search string with Google Adwords ValueTrack? I've been using a Google Adwords tracking template to get the original search string that brought the visitor to my website.

@Murray155

It's very easy Login AdWords > Click Upon Campaign > Click Upon Keywords Tab > Below RHS Click Upon Search Terms Tab (Please refer attached Screen shots)

Here you will get original search string that the user typed in Google.

Please thumps up & accept my answer if it's helpful for you.

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@Eichhorn148

The functionality you are looking for is not available. Google documents all the available value track parameters here. From that document, {keyword} is as you describe:


For the Search Network: the keyword from your account that is matched to the search query.


I have looked through the available value track parameters and there is no available parameter for the user's entire search phrase.

The full search phrase used to be available in the referring URL, but Google has eliminated that data in 90% of cases in the last few years. Google Analytics now shows "(Not provided)" in most cases where Google used to allow webmasters to see the search phrase.

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