: Which URL(s) do I choose for one product with different colours? I read that it is best practices that if you have a product that comes in 3 colours to have one URL for the product, and
I read that it is best practices that if you have a product that comes in 3 colours to have one URL for the product, and then to have a dropdown with all the colours that it comes in?
For example if I had a shirt that comes in 3 colours, grey, green and blue then you will have to have 1 URL like:
example.com/product/1001/brand-shirt instead of:
example.com/product/1001/brand-shirt-grey www.example.com/product/1001/brand-shirt-green example.com/product/1001/brand-shirt-blue
So now my question is, if you are using the one URL for the product, how do you promote the green shirt? How do you direct a customer to the green shirt? How do you share just the green on Facebook, Twitter, etc?
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I would go also for one main URL. Why? Because in general, people don't search for a "green tee-shirt" on Google, they search a "tee-shirt" or a "Calvin Klein tee-shirt", whatever the colour; they only choose the colour when they see the tee-shirt on the website. I think that is the main reason why one main URL with a drop down list for the colour is the best option. Moreover, imagine that tomorrow, you want to share a "Calvin Klein tee-shirt" (whatever the colour), you can only do it easily if you have one main URL with all colour accessible with a drop down list (you're not going to share one URL by colour).
Then, you can manage the colour of the tee-shirt with URL parameters (?colour=green) or an id (#green). You just need to put the "rel=canonical" tag (http://www.example.com/product/1001/brand-shirt) on all versions of the main URL to avoid duplicate content issues.
Therefore, by managing URL parameters or an id for the colour, you can easily share the "green tee-shirt" (if you really want to).
The best way is imho:
to have only one URL,
to show all product variants as images + additional descriptions,
to let the buyer select, which variant he buys, only at the checkout routine, i.e. as a checkbox value.
more URLs == more troubles, independently of how the URLs are built, with parameter or not.
The way through anchor, like example.com/product#variant is good too, because the anchor value isn't transferred with URL.
Often you'll see a query string appended to the URL. So /product/1001/brand-shirt may be the canonical URL, but /product/1001/brand-shirt?colour=green may be used to link directly to that version. Then you can use the URL Parameters feature in Search Console as explained here.
Alternatively some JavaScript-y bits may be used, like /product/1001/brand-shirt#blue .
<link rel="canonical" href="https://www.example.com/product/1001/brand-shirt"> should be in between the <head></head> tags of your page either way.
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