: Will Google Analytics automatically convert breadcrumbs when running an experiment? I want to run an experiment to try out alternative pages using Google Analytics experiments. What I want to know

@BetL925

When you run an experiment, Google Analytics doesn't handle anything other than deciding which version your visitors see, and tracking your visitors. You need to implement all changes to the page (including breadcrumbs) yourself.

You usually do so by creating a copy of the page you want to experiment with and change only the parts of it that need to be tested. If you make a copy of the home page and want to experiment with it, you would generally NOT change the breadcrumbs. The copy of the page would take the place of your homepage for visitors that are part of the experiment. The JavaScript snippet that has to be included in both the original and copy pages should prevent any particular user from seeing both versions. Only the URL and the experimental items should be different.

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