: What is the purpose of the "continue reading" button? There is a trend in article sharing sites to partly hide articles beneath a continue reading button. What is the purpose of that? I can

There is a trend in article sharing sites to partly hide articles beneath a continue reading button. What is the purpose of that?

I can understand that on a blog page with many articles to chose from such a feature makes sense. Although I'm seeing it in many "one article" pages nowadays. Let's say a visitor comes from a social networking site. Being interested by a shared article, he lands on a page where the text is partly hidden by such a button. In that specific case, what is the intended purpose?

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@Harper822

Usually but not always, when you land to an article through a social media link, the reason of popping up a "Continue reading" button is that you confirm (in a camouflaged way) to give access in background scripts to run through you browser.

Sometimes the very same button is popping up with a text ad which urges your attention.

Furthermore to your initial question, other cases are that this button may functioning as "Like" farming for the website/blog's Facebook Page.

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: What is the purpose of the "continue reading" button? There is a trend in article sharing sites to partly hide articles beneath a continue reading button. What is the purpose of that? I can

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: SEO effects of H1 carousel slider I maintain a website for a law firm. Originally their main desired keyword was "zoning attorneys." So I created a small banner that has an h1 "ZONING ATTORNEYS"

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