: Prevent robots from indexing specific word I need to prevent robots from indexing specific word on my webpage. Here is what I did: Let's say I need to prevent JOHN GALLOW from being indexed.

@Jessie594

While there have been many answers providing methods on how this could theoretically can be done all of these methods have been discovered by Google and have been made ineffective. Google is able to parse CSS and javascript to identify what it is trying to do to the page, as well as being able to identify text that appears in images.

Basically you are unable to have Google from indexing a specific word in the page. The key point is that Google will index all significant words in your page but how they rank in the Google SERP is what matters. Rather than trying to prevent Google from indexing certain words which will by any technique result in Google deeming it cloaking, instead you should focus on trying to increase the relative value of the other words you do want indexed to increase the ranking of your site based on those keywords.

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@Ann8826881

Sometimes I do this by hosting an extra webfont copy with letters that change places so that the word becomes senseless.

This in theory does not prevent it from being indexed but not in a meaningful context, so this serves for its purpose. Obviously you need to be familiar with font creating and host it by yourself.

You could move letters one glyph forwards, so you have A for B, B for C etc.
Then create something like

<span class="no-follow">Qerklzb BcjrzfXzhc</span>


Attach the new font to the class. That’s all about it.

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@Ogunnowo487

If you are concerned about bots reading your JavaScript code you can use some simple tricks to confuse them. For example, convert the text you don't want them to understand in an array of integers and then use that array to rebuild the text at runtime like you are doing.
You can use the following JavaScript function to turn texto into an array of integers offline:

function text_to_array(txt){
var i = 0 , x = [];
for(i = 0; i < txt.length; i++){
x[x.length] = String.charCodeAt(txt[i]);
}
return x;
}
alert(text_to_array("JOHN GALLOW"));


And that would give you a message with the array. In the JavaScript code of your page use the following code.

function array_to_text(arr){
var i = 0 , x = "";
for(i = 0; i < arr.length; i++){
x = x + String.fromCharCode(arr[i]);
}
return x;
}
TXT = [74,79,72,78,32,71,65,76,76,79,87];
/* Just replaced in your code, haven't checked it */
$("div.paragraph").each(function() {
var text = $(this).text();
newText = text.replace("JJJ", array_to_text(TXT));
if (text !== newText)
$(this).text(newText);
});

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@Sarah324

Google is pretty smart to execute JavaScript and CSS, but you can host your jQuery on a particular directory, for example example.com/js/jquery.min.js, and block that directory with robots.txt, so Google will not able to crawl that directory:

User-agent: Googlebot
Disallow: /js/


Here is to note that, you must be using jQuery to replace text only. If you do it for other purposes, then Google will not render other things, so host the jQuery file or host particular function to JS directory. I suggest to use Fetch and render tools from Google Webmaster Tools, to checkout how Google view your page.

Another thing is that, it might be treat as cloaking, but if you do for better UX and not for manipulating search ranking, then go ahead.

Update: If you did not have too much access, then you can use rel="nofollow" attribute in js src, like this<script rel="nofollow" src="/js/jquery.min.js">
Many of people think rel attribute is not supported by script tag, but Google matt cutts said in one of the video that, we also lookout rel attribute in script tag as well, they support it very well, you can use fetch and render tools to checkout preview.

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@Vandalay111

If the user-agent is Googlebot, then you can serve a different content, by hiding whatever you want.

if(strstr(strtolower($_SERVER['HTTP_USER_AGENT']), "googlebot"))
{
// remove the words
}
else
{
//normal text
}


But Google will not like serving different content, but if the difference is minor, there shouldn't be any problem.

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@Dunderdale272

There are some HTML tags to block Google indexing special parts of your page.

googleoff
googleon

You can refer to the below article which helps you more understand the concept perishablepress.com/tell-google-to-not-index-certain-parts-of-your-page/

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@Karen161

Whilst I question your reason for this, one solution would be to use an image with the text. Something like:

<p>Over the course of its first five years, <img src="hiddentext.jpg">
was successful enough in providing shoes for children in need</p>


You'll need to be a bit creative with CSS if the site is responsive and you don't want it to be obvious to visitors.

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