: Will using a shorter ccTLD domain versus a longer gTLD affect my web traffic and SEO? I have two possible domains to use for a company website which will be partly informational and partly
I have two possible domains to use for a company website which will be partly informational and partly an commerce site. The company is ETREE UK LTD.
I can choose between etr.ee or etree.biz.
The reason I want to move away from etree.biz is because we do not own etree.com. This means we may lose traffic to that site. I also find etr.ee to be convenient and easier to use when directing people to the site.
Would using a .ee domain impact my site's SEO?
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using .ee will have negative impact only if you
offer localized services or products
AND
offer them not to estonians (people located in Estonia)
I've been in the digital space for many years and worked at a digital marketing agency, and when I would clean up backlink profiles for my clients, .biz websites were almost always spammy and never offered any link value to another domain.
That being said, Google may de-value a .biz domain in comparison to others (this is just a hunch, because they'll never release their true ranking factors).
Also, it's not recommended to buy a domain that you can't own the .com "version."
That being said, using etr.ee (and other common TLDs such as .io which was a bit trendy) is probably a better bet. Not only is it (arguably) easier for your customers to remember, but there have been an influx of similarly named domains which is new to these search engines. If indeed Google may find the majority of .biz domains questionable, etr.ee would be neutral ground, if anything.
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