: Google Adwords Universal App Campaign Doesn't Work I am using Google Adwords Universal App Campaign to push my app install. However, after sometime I found out everything remains zero. There is

@BetL925

Increase your bid and make sure that the daily budget is a minimum of 50x the bid. Example: for a target cpi, you should have a budget that is 0 or above.

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@Shakeerah822

Based upon my conversations with two Google ad reps (who didn't even know the Universal App Campaign ad units existed), I don't have much confidence that those folks can offer any insights.

I started a campaign about a week ago and it is S-L-O-W to ramp up! My bid is , my budget is /day and so far the campaign has spent only in 7 days.

Google says:
Your campaign will take a week or two to ramp up to its normal performance.
[that was here: www.en.advertisercommunity.com/t5/Mobile-Apps-and-Calls/FAQ-Universal-App-Campaigns-MobileMonday/td-p/516440 ].

But this slow ramp-up seems a little ridiculous to me. On the plus side, the conversion rates and costs-per-conversion I'm seeing so far are excellent (albeit with little data).

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@Margaret670

I was having the exact same issue. I called AdWords support and was informed by the representative that this is a result of a bid strategy that is too low.

He shared that the minimum is .00 (yet I find that hard to believe)

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