: Google search console reports rankings, but my site doesn't show up for me when searching for those keywords So I know that positions change and are also tailored to the user personally, but
So I know that positions change and are also tailored to the user personally, but when I am looking at positions in my Webmaster tools dashboard some keywords have positions like 5, 6 or 7 (first page), but when I am actually trying the same keywords in Google search I don't see my website anywhere at all, and I also checked image search.
Does anyone know why this happens?
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If you're logged into your Google account, you can get a user-profile neutral search by clicking this button (borrowed an image from Google):
This private search will give you an idea of where you really rank. Search Console will return where you averagely rank on the user influenced searches. If someone has recently been clicking links to your site - they'll appear higher for that user. Equally, this behaviour with another site will push you further down that you'd be organically. The 'hide private results' is the best way to gauge this.
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