: Using multiple sites for SEO I have a client who has 3 websites running. There is the main website, and then 2 subsidiaries who run on the same domain. So main website is example.com and

@Connie744

A sub-domain is a totally different site. Search engines treat them as such. If the products or services are different from each other, then sub-domains might be the way to go. If they are directly related and connected together, then sub-domains are not the way to go.

Matt Cutts says


My personal preference on subdomains vs. subdirectories is that I
usually prefer the convenience of subdirectories for most of my
content. A subdomain can be useful to separate out content that is
completely different. Google uses subdomains for distinct products
such news.google.com or maps.google.com, for example.

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@Miguel251

So I supose this comes from the idea that domain keywords are more important than the rest of the URL.

Nobody knows anything for sure but I think it wouldn't matter.

Why do they have such different looks? Are all websites meant for the same target?

Customers rarely read urls but they do notice if the style is that different.

If it's meant to be for different groups of people I would look for different domains altogether, otherwise keep at least the same icon.

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