: For the main image on the landing page, can a dark contrasting background help increase conversion? BACKGROUND OF PROJECT Initially I envisioned that the header would have an image that can span

@Eichhorn212

While we, and more likely ux.stackexchange, could give you reasonably accurate judgements if your question was something more on the lines of "Will having the user click through three pages before checking out instead of two affect my conversions?", a question based this subjectively on the aesthetic of not even the website in general, rather a single landing page, can only be answered by your analytics data after testing it out. Prior to that, your guess is as good as ours assuming you have two equally professional, clean, and trustworthy designs to choose from.

As far as stretching the banner, it depends on your photoshop skills, but I think you could probably have the sides fade into that blurry greenish blue, maybe add a subtle abstract patter to the edgest, and scale the image down 30%-50%, and simply have a very large banner which spans the page. Inface, it may look cleaner as is to give this a white background and do as I suggested with blurring the edges into a color fitting the image.

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