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Odierno851

: Adwords Tracking Template URL requires Google Analytics vals? When setting up an Adwords Tracking Template URL, do I need to include parameters that Google Analytics uses to track Adwords clicks?

@Odierno851

Posted in: #GoogleAdwords #GoogleAnalytics

When setting up an Adwords Tracking Template URL, do I need to include parameters that Google Analytics uses to track Adwords clicks? Or does google handle adding those? For example, if my tracking template url looks like this:
domain.com/admin/tracking-template?destination={lpurl}
Do I need to add ValueTrack or other parameters for Google Analytics to properly track the click after I forward it to the proper landing page? If so, is there any documentation as to what these parameters are named?

I understand that my forwarding script will have to make use of them if present, I just don't know what they are and if they are automatically passed or not.

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@Tiffany637

If by "parameters that Google Analytics uses to track Adwords clicks" you're referring to the GCLID, then as long as you have "auto-tagging" enabled, the GCLID will be automatically happened at the end of the ad URL.

As you said, you need to make sure your redirect platform properly pass it along.

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