: An old 301 Redirect Causing the Wrong page to come up for keyword terms Background: 6 months ago, I did a website migration. The old website had a products overview page, the new website does
Background:
6 months ago, I did a website migration. The old website had a products overview page, the new website does not. I decided to redirect the old products overview page to Product #1 . This seemed great and gave product #1 a good boost in SEO (carrying over some of the link juice, and the power that the old overview page had)
Problem:
This page is out-performing Product #2 , and Product #3 for those products targeted keyword phrases.
Suspected Reasons:
The page is more powerful.
Many of the backlinks to products overview page, had ties to products#2 and 3.
At one point in time, the products overview page was the product page for Product#1, Product#2, and Product#3
Result:
Even though there is NO on-page optimization for the other products keywords, Google is valuing product#1 higher than product#2 and product#3.
What Now?:
I removed the products overview redirect (2 months ago), currently it goes nowhere.
External Links: I've contacted many websites to update their old links, to bring product#2, product#3 pages when necessary.
Internal Links: I am in the process of creating quality anchor text links on every page that is related to product#2, and product #3.
Need Advice, What else is there to do? ... I've been working on this problem non-stop for a month, and have pretty much done anything.
Is there any way to cut the ties completely with the old products/overview page and the Product#1.... This to me seems like the main issue. Or does Google never forget:(
More posts by @Murray155
1 Comments
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You shouldn't try to cut the ties with the old overview page. You need to redirect to a page that is most like the old page to still get the valuable link juice. That will likely be your home page. From there you should ensure you have good structure with internal linking to the different product pages. Gradually the indexing should become more aligned with the actual website structure that you have as you continue work on your landing pages and inbound linking.
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