: Is there a method for indicating intentionally duplicate content (e.g. product features)? We often have clients who have products with key technical features that support the customer's purchase

@Ann8826881

The term duplicate content typically refers to multiple pages that have the same (or mostly the same) content, not to multiple pages that have a few chunks of the same content but different main content.

(In the case of Google Search, they call it "substantive blocks of content" which have to be the same or similar.)

In your case, it seems that you don’t have duplicate content in that sense. Each of your products has a unique description (this would be the main content) which just happens to share a few parts with other products.

I think you do want to get this "duplicated" content indexed for your products, otherwise your products wouldn’t be a good match for search queries like "hiking boot Gore-Text" or "hiking boot sticky rubber", so loading it via Ajax might not be a good idea (not all search engines support JavaScript).

That said, if a repeated feature description becomes lengthy, you might want to consider shortening it and link to a separate page which gives the full information about that feature. This would be similar to Google’s advice (from the page linked above):


Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details.


What "lengthy" might mean depends on how much other content your page has. If the unique description only consists of two sentences, but you have five blocks of (repeated) feature descriptions, each a few sentences long, it might become problematic. If the feature descriptions are similar to your example, you should be fine.

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