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RJPawlick198

: Similar URL, different content, same keyword - bad for SEO? I'm thinking about adding a page to my website, this will be extremly good for users, but could this be bad for seo? Page 1 (currently

@RJPawlick198

Posted in: #Seo #Url

I'm thinking about adding a page to my website, this will be extremly good for users, but could this be bad for seo?

Page 1 (currently exists, ranks good):


URL: example.com/formula-1
Title: Formula 1
Focus Keyword: Formula 1
Content: news list (wordpress category page)


Page 2 (I want this to rank better):


URL: example.com/formula1
Title: Formula 1 - The Season
Focus Keyword: Formula 1
Content: overview on the season, with details on the races, classifications etc. + top news of the season

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@Sherry384

There exists a page :

Page 1 (currently exists, ranks good):

URL: example.com/formula-1
Title: Formula 1
Focus Keyword: Formula 1
Content: news list (wordpress category page)

Now according to what i understand, the above page provides the list of episodes or formula 1 series. And you want to create a new page for the information about the formula 1 series.

So what i would recommend is to add this description/content on the top of existing page, like an overview of the season and the below that can be a listing for the episodes. This will improve the visibility of this page and avoid duplication and provide a good user experience as well.

But if you want to know seo intricacies of creating the another one. It wont hurt your seo as both have different content and purpose. But you should ideally take a new url structure for these kind of urls like :

example.com/formula-1/ - > can give a brief about season
example.com/formula-1/seasons -> can give list of seasons

But still i would go with one unified page.

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@Courtney195

So basically you update the content of your website.

Wether this is good or not can not be told by us. It depends on "Why does the page score good now?" and "Will the new page score good as well?".
We might be able to answer the first one, but we can't just see the new version.

You have a few options:


Upload the new version as a whole and hope for the best. Ofcourse you can do your checks, validations, let someone else look at it to decrease the risk.
A/B test. Create a way so that some pages have the new format and see how they do. This does require some more technical work in order to work.
Incrementally pass the changes. First you just do your new menu and wait. Then update 2 and wait, etc. This takes more time to deploy which is less spectacular, but it has advantages:


You can see the effect of each change, and roll back if needed
You (visibly) maintain your site, which is interesting for both a bot and a user.



Might be good to keep in mind that Search Engines try to score as a normal person as good as they can. They'll try to rate you on how interesting you are for a user. You say your new page is a lot more interesting for your users, your statistics should reclect that, and if so, you should notice a better ranking.

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@Reiling115

I think you're creating a static page 2 which contains content like an article. But, seriously what's the point here you want to rank 2 pages on google for same Keyword. Is that what you want? It's better you should modify the first page so well that it become good for both of the pages.

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