: Is the 'Reachability' score in Alexa's SEO audit important? Alexa's SEO audit shows more than 9,900 pages as "unreachable" on my site. According to their definition, that means it requires six

@Megan663

Alexa's tool crawls your site and ranks each page by how many clicks it takes to get there. Any page that is many clicks away from the home page is going to be very hard to rank in search engines. Pages that far from the home page are not going to inherit enough reputation from the rest of your site. Search engines are going to view them as unimportant.

I can't speak for how well this tool from Alexa actually works, but pages that are difficult to navigate to in your site can be a severe SEO problem.

If the "hard to find" pages are pages that you would like to have ranking, you should link to them more often and from more prominent places. If these pages are:


Product pages
Articles
Bringing in search engine traffic


It would be worth it to link them better. On the other hand if these pages are:


Out of date
Products not in stock
Low quality


Then they are probably fine as is. You might even want to take action to prevent them from being crawled or indexed altogether. Consider blocking them in robots.txt or adding noindex to them.

Vote Up Vote Down

@Berumen354

Alexa's SEO audit shows more than 9,900 pages as "unreachable" on my
site.


If you have page so big, dude, get away from Alexa. This is not critical issue and you don't need to improve the reachability.

I strongly advise you to ignore alexa.

On their site they are saying:


Alexa's traffic estimates are based on data from our global traffic
panel, which is a sample of millions of Internet users using one of
over 25,000 different browser extensions.


I know it's big number, but srsly, ignore it completley.

Vote Up Vote Down

@Michele947

There is nothing in Alexa's reports that is important.

It may be useful to compare websites in the same niche, country, etc. But overall, you should definitely not be relying on Alexa for anything important, especially analytics.

Vote Up Vote Down