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Speyer207

: Is there a way to specify an image for Bing to use in search snippets Bing will sometimes display an image from a webpage as part of the snippet when listing that page in search results,

@Speyer207

Posted in: #Bing #Images #RichSnippets

Bing will sometimes display an image from a webpage as part of the snippet when listing that page in search results, but oftentimes it seems to be grabbing an image from the page with "logo" in the file name, then scaling the image to 72 pixels high and cropping to 128 pixels wide, which often generates an ugly looking image.

I have a meta tag for itemprop="image" that Google+ uses, and a meta tag for property="og:image" that Facebook uses, but Bing ignores both of those links and goes for an image from the page. I've also seen Bing display a grayed out camera icon image as if to say it couldn't find an image.

Is there a way to specify what image Bing should use?

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@Jessie594

You can but it is only for certain items and categories. All the markup codes are found here on Bing's website.

It will be done using itemscope, itemprop and itemtype, similar to the following:

<div itemscope itemtype="http://schema.org/Offer">
<span itemprop="name">Blend-O-Matic</span>
<span itemprop="price">.95</span>
<img src="four-stars.jpg" />
Based on 25 user ratings
</div>


More can be learned at schema.org

Update: Recipe rich snippets with photos are widely used in both Google and Bing. If you sell food products and offer unique recipes on your site, including rich snippets in your recipe pages can greatly expand visibility as shown below.

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