: Changing page's subject year-to-year I'm having a hard time thinking of the best terms to search for similar questions so please bear with me. We run a yearly "best X" contest where we nominate

@Jamie184

Google will make up a title that seems to make sense. You actually have a few problems.

1] The title tag is too long.

While there have been changes lately, generally, you can manage how a title appears in the SERPs by limiting the length. For a long while, the title tag length was better managed to a limit of 512 pixels or about 50 characters or so. It is surely longer these days, however, managing your title tag following the original principles still works.

Your title tag is 70 characters.

My title tag doesn't appear to be getting crawled by Google properly

Title in Google does not match <title> of document

2] Your title does not make linguistic semantic sense and is highly redundant.

Your title tag is clearly keyword optimized. The problem is, while using proper terms is necessary, search is not about matching keywords. In fact, Brin and Page's (The original Google Research Paper) own research paper written in 1997, criticized this technique as being ineffective as the method of matching results to search queries being used by the search engines at the time. Instead, the intent of Google was to employ some simple semantic techniques for better matches. With Google Scholar, in 2008/9 time frame Google realized the power of semantics and began shifting their index, result engine, and finally the query engine toward a more full semantic model. This means that language and not keywords has become important.

You will notice that Google chose the portion of your title that made semantic sense (Best Car To Buy).

Your title tag is:
Best Car to Buy Best Car To Buy 2016 Nominees 2016 - Green Car Reports

It is better as:
Buy Best Car To Buy in 2016 - Green Car Reports

You can optionally chose to put Nominees back in the title:
Buy Best Car To Buy in 2016 Nominees - Green Car Reports

Why would a website with keyword stuffing rank higher than one without in google search results?

SEO Halo Effect

This answer does briefly reference using the year in a title tag.

Does the order of a keyword combination matter in the title and URL?

3] Branding the title tag.

You are not branding your title tag properly. Use the pipe character (|). Make sure that it matches the branding you use in other places which should all roughly match. Keep an eye on the domain name, the title tag, the company name used in the About or Contact pages, any schema.org markup, etc.

It is better as:
Buy Best Car To Buy in 2016 Nominees | Green Car Reports

Pipes or colons in HTML title tags?

Site URL being displayed before TITLE on SERP

This answer speaks to branding and how branding is seen. It does not directly apply to your question, however, it still worth reading for a solid background.

Google has a hard time finding organization's official page

These links should be a good start.

You will have to massage your title tag a bit to properly manage how your site is seen. You can use Fetch as Google to check your updated title tag.

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