: Suspiciously low CTR for brand searches reported by Google search console I have a client who is ranking 1, 2, and 3 for their brand name but has 0% CTR according to Google search console.

@BetL925

Using Google Webmaster Tools, you can look at two numbers.


The impressions for the branded keywords. If its not being search enough number of times, even if you might be ranking 1, 2 and 3 for those terms, the CTR would be 0% (since its not being searched at all).
The snippet showing up on each of these listings when you do a brand keyword search. Are there glaring issues that might be turning off people from the brand search.


Another factor to consider could be how unique the brand term is. If the brand term is generic ("cool jeans", "metropolis labs", etc) then there might be a different meaning for folks who are searching the brand term.

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