: Company name same as national news scandal name - What to do? A company I do web work for happens to have a name that is in line with a large national scandal with associated hi-profile

@Sent6035632

You could pay for some appropriate key words to bring up your client's web site as a "sponsored result" (or however exactly it shows up) when searching for the company name. So if the company is ACME Thromblemeisters, Inc., then maybe pay for acme inc and acme thromblemeisters, and make sure the page title for the front page is a good one.

The other results will still be there, obviously, but it might be enough to bring your client back to near the top of the first page. For a short term issue such as this one, that may very well be a workable solution.

The rest would probably be up to the client's PR team to convince people that they are unrelated to the scandaled company.

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@Angela700

How does the saying go..

Bad publicity is the best free publicity.

I say get creative and ride the wave (not minimizing the seriousness). Afterall you can't prevent or foresee things of this nature.

Similar problem and how it was dealt with.

I had a client running for public office and searching the name returned a current court case involving a pedo.

We decided to add "The Real > InsertNameHere" in the meta description and noticed an increase of website traffic.

Your only other real option is to over worry or panic and possibly make a bad short term decision with long term effects.

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