: What does "Ratio Of Headline to Body Font Size" mean in a smashing magazine article, I read "According to our study, on average, the ratio between the headline and the body copy is around

@Cooney243

It should also be noted that setting a global ratio for headline : body assumes that you aren't changing the font and/or weight. Size is only one factor contributing to hierarchy. You can't leave weight, style, color, or design elements out of the equation. The specific sizes should be relative to your chosen typeface(s) and these other factors, but 2.5 times is almost never necessary.

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@Ogunnowo857

It doesn't mean anything. Yes you are correct by way of what a ratio is in your understanding of what they're talking about. The better question is why are they talking about it at all?

In the Smashing Magazine article you can view how they conducted the research and the data. You'll find the sites chosen seem completely arbitrary and are far too small of a sample to have any sort of statistical merit. 50 sites out of millions, and these 50 include rather insignificant ones among them such as lessthan100g.com a site I've never even heard of and appears to have little to no activity on it including a twitter that doesn't even exist.

I would look at the data and ratio for purely entertainment and curiosity purpose then do as Joonas said - what looks good.

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