: Know the flow before an event on Google Analytics I'm using Google Analytics to know which path flow one user has used before converting in paying users. Actually I'm simply calling (i.e to

@Murray432

Posted in: #Google #GoogleAnalytics

I'm using Google Analytics to know which path flow one user has used before converting in paying users.

Actually I'm simply calling (i.e to track when user buy some package):

ga('send', { hitType: 'event', eventCategory: 'package', eventAction: 'bought'});


Now my doubt is how can I know which path flow the user has done before this event?

i.e > visited homepage > visited pricing page > bought package.

At the moment I'm using section Audience > User report with a custom segment with the event to track buy package.

Is this the right way to do what I want to achieve?

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