: How do I rank equally on mobile & desktop? I have a site that ranks #1 on Google for a specific keyword on mobile. On desktop, it ranks #3. What are the likely considerations I need to

@Smith883

Google is known to vary search results in mobile & desktop. There may be many reasons why this can happen & most of these are not in your control. Some examples are:


May be it's based on location - it's possible that mobile search is revealing more specific location information compared to desktop. So SERP ranking may be varying based on that.
May be it's based on optimization - perhaps your page is more optimized
for mobile compared to the other two sites that top you on desktop. This is actually a good thing for you. Or may be it's the opposite, i.e. your site is optimized for mobile experience, but not so much for desktop experience, in that case you may try to improve on that.
May be it's based on CTR - Google neither admitted nor denier that Click Through Rate (CTR) is a ranking factor. Either way, Google search algorithms learn based on performance & user's preference to search results are known to vary between mobile and desktop.
May be it's based on content - sometimes sites vary content based on the device, screen size etc. and even a minor variation may produce different ranking for highly competitive searches.
May be it's based on personalization - on mobile you are identified more easily than desktop, so it's possible that your mobile ranking is based on personalization.


What can you do? - Keep working on page optimization, especially work on user experience (UX), perhaps on desktop your main content is not above the fold, optimize for that, try to gain more backlink naturally (organically), show more authority on the relevant content - i.e. follow the modern SEO best practices. Other than that there's not much you can do.

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