: Do we really need Google services to increase profits? Do we really need Google services like analytics (maybe), Adwords, remarketing etc. to increase profits? I ask this question because according

@LarsenBagley505

The profitablility of a site is not directly related to the purchase of Google services like Analytics, AdWords, remarketing, etc. These are value added services which can assist in the marketing of a website. You ask do you really need these services to rise profits, well strictly speaking you don't. Any e-commerce site should be theoretically capable of sustaining itself and producing some description of profit of the sale of goods. What you need to remember is the purpose of the various Google services you cite. Google Analytics is good as it provides you with information on your website visitors and what pages they visit, which in an e-commerce site can indicate how many visitors wind up purchasing something, and what products are looked at the most even if they are not purchased in the end, along with a whole slew of other metrics which can be of great use to improving your site and product range to attract more business. AdWords is the online equivalent of putting a billboard up in a public space, and serves as an advertisement to encourage potential customers to come to your site.

Are they necessary, no. Are they a good idea and are they worth it, most definitively.

NB: Analytics is a free service so the question arises why you wouldn't use it given that it provides so many benefits and doesn't cost anything to use.

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