: Estimation of organic traffic loss while rebranding Is it in general possible to calculate the loss of organic traffic while rebranding (new domain+brand name)? Which data would you take and how

@Chiappetta492

This depends on your time, effort and methods. With a 301 redirect (if pages exists on the new domain) you pass on about 95% of your page value. Keep your oldDomain as long as viable, with a 301 header and a canonical tag.

Domain Reputation and Domain authority will reset, but, if your site is build properly, will regain quick enough. I suggest a slow transition.

Vote Up Vote Down