: Keeping / improving SEO when uploading a new webpage A SEO question if someone would be kind enough to help. A friend has an existing website with plenty of issues and I decided to rebuild

@Yeniel560

First thing that you need to consider is make up a proper plan that what do you want to archive. what will be the outcome of your work and how much work you need to do.

I have been working on the similar kind of website which is on travel and when I started working its on the same condition you mentioned here. But, now the site is having another story to tell and results are speaking at their own. I have been ranking for top spot in search engine for 4-5 keywords and in top 20 with most of the keywords. Here is the outlined what I did to improve it.
1. First you need to check out the Analytics and Webmasters to see where the site is standing right now, what are the posts which receives traffic and what are the errors on the site. Make a note of that.
2. Now, You need to scan the site with proper on page error that what are the areas you need to improve like titles, meta and all.
3. Make a plan for the content that what is your strategy to get the relevant content, is the old content is enough or you need to add the new content.
4. you have to make a plan that how you are going to promote the site via SEO and what will be the tasks you will perform for this.
5. When you complete with all the things, let's start working on it by removing the errors from site, make the changes on the posts with on page optimization and create your optimized urls. Add the content which need to be added or update the old content.
6. Start promoting your new content.
7. You can either use redirection plugin to add the redirection to old pages or either use .htaccess for redirection. Both will work fine for you.
8. If you are using wordpress add broken links plugins to see which urls you need to fix or you can use webmasters to keep track of it.
9. now create your new sitemap with your updated content and submit it webmaster. you can your cache function as well if you want to index pages fast.
10. within a couple of days your urls will start index and you are done. :)

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@Moriarity557

First of all, you should check Google Search Console and Analytics to know which pages are receiving most of the organic traffic and which pages are converting better.

You need to understand your organic rankings and conversion before starting rebuilding the website, so you can focus on keywords that are already converting and work them better to rank higher. It's impossible to build an optimized website without knowing the keywords you want to rank for.

About the URL changes, use 301 redirections and you should be fine.

After migrating to the new design, the website rankings will fluctuate a bit, but if you focus on creating a better user experience on the new pages, you will eventually rank better than you ranked before.

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