: Why is Google Tag Manager free? So I was wondering today why Google Tag Manager is free. Nothing is free in this world so I was trying to think what the benefit is to Google for having

So I was wondering today why Google Tag Manager is free. Nothing is free in this world so I was trying to think what the benefit is to Google for having the service?
With their other products I can imagine many reasons to provide the services but not so much with GTM?

Search Console - Improve your website and therefore provide a better experience for users on Google.
AdWords - Duh
Analytics - Improve your website and therefore provide a better experience for users on Google. Also provide bench marking data for Google and probably other useful data
Gmail - Comb through your email and serve you ads. Probably more.

What do you think?

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@Cugini213

TL:DR - It's freemium.

There's some false assumptions there - for example, Analytics (originally Urchin) has a premium version that can cost anywhere from k a year or up. The free version is just advertising for that.

The same goes for Google Tag Manager and other Google products like Data studio or Optimizely. There is a premium version with expanded functionality beyond the 'free' version. If your company becomes reliant on the free version then it's very likely once you have the budget and need for something more, upgrading the environment you're currently developing in is the best choice.

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: Why is Google Tag Manager free? So I was wondering today why Google Tag Manager is free. Nothing is free in this world so I was trying to think what the benefit is to Google for having

More posts by @Tiffany637

: What is the benefit of ImageObject schema org markup for images? Is there anything to indicate that marking up images as ImageObjects has any positive effect on indexing or search engine ranking

: Can I see actual App installs instead of new users in Google analytics App Properties? Google's documentation refers to install tracking for mobile apps when they only provide new users in acquistion

: Ads resources are detected to be as Blocked Resources I don't understand this part of the Google Webmaster. I am wondering why google is blocking this resources which come from Ads(as I understand)?

: What is "spore:outlink_count" in Google Search Console's product structured data section? I have notice something on my site structured data: spore:outlink_count:13 I don't have idea about this

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