: Google Analytics: How to remove parameters from Search Results I have configured Google Analytics in the past hours to get more knowledge about how people come to visit my site. I now have
I have configured Google Analytics in the past hours to get more knowledge about how people come to visit my site. I now have the question wheter Google fetches these links with its parameters (e.g. ?utm_source=) and puts them in to the Google Search which would lead to a massive duplicate content issue. I've already stumbled upon Google Webmasters URL-Parameter remover tool, but as it says, you should only use it when you know what you're doing I'd like the community first, if there's some workaround.
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My recommendation (and experience) is that you should have canonical tags on all pages pointing to itself without any url parameters.
Example:
If you are using this URL: www.example.com/?utm_source=nytimes.com
Your canonicals should look like this:
<link rel="canonical" href="https://www.example.com/" />
It will not solve what it looks like in Google Analytics reports but Google would understand what you mean and avoid duplicate content. It would work for any url variables, not just utm-variables.
I have used this with several large e-commerce clients successfully.
Canonical link tag probably solve the issue automatically, but if your internal links also contain URL builders tag, then sometimes Google can override the canonical configuration, it's depend on how many internal links point to some page with builder tag.
So if your internal links also contain perameter URL to track signup links or buy button clicks, then probably you need to use this tool.
Personally I way say use both, because you're getting too many duplicate content notification into search console.
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