: Restoring the balance between anchor text of external links In past 2 years, we've created so many links using same keywords related to our business in general as anchor text, but few links

@Berumen354

I would no worry too much about Google flagging those old links as spam. What we have seen lately is that (Specially since the last algorithm update) Google is just demoting or ignoring those links completely not penalising you for it. How to confirm this? Check your Search Console for Partial or Site-wide penalty. If you have a partial penalty do nothing. However, if you do have a site-wide penalty submit a reconsideration request (option 3).

What should you do moving forward

Definitely start a more "organic" approach to lnikbuilding using your brand/domain (option 1). Ask good neighbors for links, use Social Media, etc. But, whatever you do, DO NOT embark in a crazy crusade for automated or fiverr links or any other "provider" (option 2). For god sake, learn the lesson :)

Changing Domain (my no desirable option 4)

Consider, among other reasons, changing the domain and implementing the strategies to leverage you old domain with 301s if not penalised.

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@Connie744

Firstly, purchasing backlinks, a BIG NO, you shouldn't be thinking about it.

I would say, link on brand should be OK provided you got a good balance in compare to other keywords. Think in this way, if someone would love your product/brand, they will naturally link to your product/brand, it's absolutely OK to have.

To answer your last 3 points:

Firstly, more than anything you should create a good quality content which user will love.

And then, when it comes to link building, it's hard and tough. Do not use shortcut methods. Focus on quality than quantity and build authority.

Hope this helps.

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