: Steady decline in Google Search Console search analytics that does't match traffic source reports in Google Analytics Since the 13th April I have been noticing some strange data appearing in my

@Heady270

Google is likely sending search traffic to a different version of your site that isn't represented in the one you have registered. There are two common ways that can happen. Lets say you have www.example.com/ registered in search console:


Google is now sending traffic to example.com/ (no www)
Google is now sending traffic to www.example.com/ (HTTPS)


Unless you have implemented redirect to no-www, then the HTTPS case is more likely. Google is automatically migrating the indexed version of pages over to HTTPS where both are available.

To fix this, add all four versions of your site in search console:

example.com/ http://www.example.com/ example.com/ https://www.example.com/


Then create a property set to view the stats from all four of them together.

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@Sherry384

Its possible that there was a change made to the website during the period where you noticed a decline.

One time we started losing thousands of clicks per day and were super surprised that this happened.

We went through every single release note for web changes made for 2 weeks prior and 2 weeks after every date traffic had gone down and discovered some changes that had been pushed without consulting the SEO team.

We also found the following:

Certain set of changes A to the website caused a small decline when they were first released, but later when a new set of changes B were released, B caused A's initial minor impact to increase dramatically leading to huge declines.

Note: It took 4 months to get our traffic back up to the same level as it was initially, during that time we made a lot of other improvements as well, leading to huge overall gains. But traffic falls fast, rises slowly.

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